History of Urjalan Makeistukku

From a small candy store to Finland's largest confectionery wholesaler

Finland's most legendary candy store

Urjalan Makeistukku's brick-and-mortar store opened in 1991 along the Turku-Tampere road. Our sweet business idea pleased our customers, and soon they found Makeistukku to be their own confectionery paradise. Since then, the number of visitors has grown year by year. Affordable prices have not been compromised, and products are still available at wholesale prices. Many products you'll find at Finland's lowest price! We can easily say that Urjala is home to Finland's most legendary candy store.

Confectionery for everyone at wholesale prices

Urjalan Makeistukku is today one of Finland's fastest-growing confectionery wholesale and import companies. We sell confectionery to everyone at wholesale prices, meaning we deliver products to consumers, kiosks, retailers, office supply wholesalers, and other wholesalers across Finland. We buy products by the truckload, which allows us to keep prices low. Our company has over 30 years of experience in confectionery sales.

Today, in addition to confectionery, Makeistukku also offers high-quality home spices and a wide and affordable selection of natural products, snacks, and beverages. Our online store has a comprehensive selection of over 2000 quality products. We also update our selection seasonally. Here you'll find confectionery for various corporate events, trade shows, parties, and, of course, for a sweet everyday life.

Confectionery market revolutionized by e-commerce

Urjalan Makeistukku completely revolutionized the Finnish confectionery market in 2013. It opened Finland's most comprehensive online confectionery store, making confectionery pricing transparent and setting a new price level in Finland. Urjalan Makeistukku's new online store shook the old-fashioned confectionery industry's accustomed "Man & Hiace" way of doing business and caused confusion among competitors. "Sweets galore online," Kauppalehti reported in October 2016, when half of the company's revenue already flowed from online sales. Today, Urjalan Makeistukku's online store is Finland's largest online confectionery store.

Finland's first online store for surplus food

Urjalan Makeistukku is Finland's first online store specializing in surplus food. We have reduced millions and millions of kilograms of food waste in Finland since 2013! In addition to regular products, we sell clearance and residual batches from manufacturers and suppliers that are at risk of being discarded. The reason could be, for example, a product being discontinued, packaging redesign, excessive stock, incorrect packaging labeling, or an approaching best-before date. By purchasing our clearance batches - you save money and nature and reduce food waste in Finland! As pioneers in surplus food, we fight against food waste every day!

Tens of thousands of satisfied lovers of the sweet life

We want to be the best at what we do, and it shows. Urjalan Makeistukku has many satisfied customers and social media followers. Over 70,000 likes on Facebook. Over 10,000 followers on Instagram. Our customers have given us a rating of 5/5 in Facebook Reviews and 4.3/5 in Google Reviews.

Confectionery exports around the world

Urjalan Makeistukku has been a pioneer in exporting confectionery worldwide. In addition to European countries, North America has become one of the most important export destinations over the years.